Trusted Insulations — Insulation Services Website

The brief

Trusted Insulations needed a clean, credible website that would help them convert ad traffic and organic search visitors into insulation enquiries. The previous site loaded slowly, didn’t look great on mobile, and lacked the structure search engines need to understand what services they offered and where.

What we delivered

• A professionally designed homepage with a dominant above-the-fold call to action — so every visitor arriving from Google Ads or organic search knows instantly how to get a quote
• Dedicated service pages built around high-intent keywords like “ceiling insulation Auckland”, “underfloor insulation NZ”, and “wall insulation” — replacing vague generic content with pages that search engines can index and rank with confidence
• A mobile-first layout that loads crisply on every screen — fixing the slow, broken experience that had been costing Trusted Insulations enquiries from mobile users
• Optimised images and minified assets delivering fast load times across all devices — improving both user experience and ad Quality Scores to reduce cost-per-click
• A spam-protected enquiry form that routes leads directly to the inbox, making it simple for the team to follow up without wading through spam
• LocalBusiness and Service structured data so Google can display rich results — building authority and visibility in the insulation services niche
• Google Business Profile setup and local citation building to capture “insulation installer near me” searches and extend reach into new service areas

Results

• Ad Traffic & Search Conversion: A high-performance lead generation landing page designed to turn both paid search campaigns and organic traffic into active insulation queries.
• Niche Keyword Targeting: Search-optimized service pages targeting specific keywords like "ceiling insulation Auckland", "underfloor insulation NZ", and "wall insulation".
• Improved Ads ROI: Optimized page speed and mobile UX by Solanki, which raises Google Ads Quality Scores and reduces cost-per-click (CPC) on search campaigns.
• Rich Snippets & Structured Schema: Detailed LocalBusiness and service schema markup helping Google display rich search results, enhancing visibility and organic click-through rates.
• Frictionless Quote Form: A simple, secure quote submission pathway that funnels prospects directly into the lead management pipeline.